1. Acceptance of terms
Welcome to Shield. These Terms of Service (the "Terms") govern the legal relationship between Shield (referred to as "we", "Shield", or "the service") and its users (referred to as "you" or "the user").
Use of the myshield.live website, the Shield app, or any other service we provide constitutes full and unconditional acceptance of these Terms and our Privacy Policy. If you do not agree to either, you are not permitted to use the service.
When you create an account in the app, you will be asked to explicitly indicate that you have read and understood these Terms, the Privacy Policy, and the Important Safety Notice. That indication constitutes a legally binding confirmation.
2. Operator identity
The service is operated by Shield. [OPERATOR_BLOCK: the operator's full registered name, registration number, registered address and phone will be filled in here before public launch.] For any inquiry regarding these Terms, use our contact page.
3. What Shield is, and what it is not
Shield is a communications and notifications service. It connects people who need help to their personal contacts and to other Shield users nearby who have opted in to receive alerts.
Shield is not:
- An emergency dispatch service
- A police, ambulance, fire department, or any other official security or medical agency
- A private security or guarding service
- A substitute for calling the official emergency numbers
- An employer, agent, or representative of those who respond to alerts ("nearby users" and "circle members" — see sections 6 and 8)
Shield enables you to send an alert. It does not guarantee that anyone will see the alert, receive it, respond, arrive at your location, or provide help of any kind. Help, if and when it arrives, comes from people — not from us.
4. Important safety notice
In a real emergency that involves risk to life, health, or personal safety — call the official emergency numbers directly first: police (100), ambulance (101), fire (102) in Israel.
Shield can operate alongside emergency services, but is not a substitute for them. Technology fails: networks drop, GPS drifts, batteries die, servers go down. Recipients of an alert may not see it, may not respond, or may not survive the circumstances. Your first action should always be a direct call to emergency services.
The choice to use Shield instead of, or in addition to, calling emergency services is your sole choice and at your own risk.
5. Eligibility
The service is permitted for users 13 years of age and older. By accepting these Terms you represent that you are 13 or older, or that you are a parent or legal guardian opening a Shield account on behalf of a minor, and you accept full and unconditional responsibility for the minor's use of the service, for the processing of the minor's personal information, and for consenting to these Terms and the Privacy Policy — on your own behalf and on behalf of the minor.
Use of the service is conditional on you being:
- An Israeli resident or present in Israel during use
- Not prohibited from using the service by law (for example, due to a prior breach of terms or a court order)
- Providing accurate and current details upon registration (especially name, phone, and location)
6. Your account
You are responsible for safeguarding your login credentials, for the actions performed from your account, and for keeping your protection circle's contact details up to date. If you suspect unauthorized use of your account, please notify us immediately via our contact page.
We may decline to open, suspend, or close an account if we find a breach of these terms, suspicion of fraud, or any harm to the service or to other users — at our discretion, after notifying you, unless serious circumstances justify immediate action.
7. Permitted and prohibited use
When using Shield, you undertake not to:
- Trigger an SOS event other than in a real emergency. False alerts waste the time of your contacts and nearby users, and erode trust in the service. Repeated false alerts will result in account closure. Triggering a false alert with malicious intent may constitute a criminal offense under penal law, and may separately expose you to charges from emergency services dispatched on the basis of your alert.
- Harass, threaten, harm, or spread hate speech in incident chat, direct chat, stories, or any other communication channel within the service
- Publish or share sexual, graphically violent, harmful, or unlawful content, in any service channel (including stories and photo attachments in chat)
- Use the service to gather, monitor, or publish personal information about other users beyond what the service normally exposes to you
- Perform automated data collection ("scraping"), bypass technical limits, or attempt to access parts of the system you are not authorized to access
- Upload malicious code, viruses, or any software that may harm the service or other users' devices
- Impersonate another person, falsify identifying details, or open multiple accounts in violation of these Terms
- Use the service in any manner that violates Israeli law, including the Privacy Protection Law, the Defamation Law, the Copyright Law, and the Computers Law
8. Nearby users and circle members are volunteers, not our representatives
When you trigger SOS, the alert is delivered to (a) the contacts you've added to your protection circle, and (b) Shield users present within the radius you have configured. Both groups are third parties who are not connected to us by an employment, agency, or representation relationship.
Shield is not responsible for the actions, omissions, decisions, or mistakes of your contacts or of nearby users, including if they:
- Did not see the alert
- Saw the alert and chose not to respond
- Tried to arrive but did not make it in time, did not succeed, or exercised mistaken judgment
- Provided incorrect, deficient, or delayed help, or caused additional harm
- Acted in violation of their own user terms
If you choose to respond to another user's incident, you do so entirely at your own risk. We recommend acting with common sense, calling official emergency services if the situation warrants, and not putting yourself in danger.
9. Content you create
You retain ownership of the content you create within the service (e.g., chat messages, photos you attach, stories you publish, display name, profile details). However, you grant Shield a non-exclusive, royalty-free, time-limited license to copy, store, distribute, and display this content via the service, solely to the extent necessary to operate the service for you and for the other users involved in the same communication or incident.
You represent that you have all necessary rights to publish any content you upload, and that the content does not infringe third-party rights, contain unlawful material, or cause offense.
10. Marketing communications — Spam Law
Under §30A of the Communications (Telecommunications and Broadcasting) Law, 5742-1982 (the "Spam Law"):
- Marketing mailings will be sent to you only if you have given prior, express consent — for example, when signing up to the waitlist.
- Each of our marketing messages will include the word "פרסומת" (advertisement) in the subject or header, the advertiser's details, and the unsubscribe method.
- You may unsubscribe at any time, without conditions, via the link in any message, via myshield.live/unsubscribe, or via our contact page. Unsubscribe requests take effect within 30 days of receipt.
11. Privacy and personal information
The processing of your personal information is described in full in our Privacy Policy, which forms an integral part of these Terms.
12. Accessibility
We work to make the service accessible to people with disabilities, in accordance with the Israeli Equal Rights for Persons with Disabilities (Accessibility Adjustments to a Service) Regulations, 5773-2013, and the Israeli Standard SI 5568 (WCAG 2.0 Level AA). Full details, including how to report accessibility issues, appear in our Accessibility Statement.
13. Disclaimer of warranties ("as is")
The service is provided "AS IS" and "AS AVAILABLE", without any representation or warranty, express or implied, of any kind, except as required by law.
We do not warrant that:
- The service will be available, continuous, or error-free
- The service will meet your expectations or your needs
- External services we depend on (cellular network, GPS, infrastructure providers, push-notification providers, SMS providers) will function at the moment you need them
- Alerts dispatched from the service will arrive, be received, be heard, or be read
- People who receive an alert will see it, respond, or arrive to help
- Information about location, distance, or identity will be accurate, current, or correct
- Distress-detection features, arrival indicators, real-time chat, or responder live location will function at any given moment
Use of the service is at your own risk. In any emergency, call the official emergency services first.
14. Limitation of liability
To the maximum extent permitted under Israeli law — and expressly subject to §5(b) of the Standard Contracts Law, 5743-1982, and §17 of the Consumer Protection Law, 5741-1981 — Shield shall not be liable for any indirect, special, consequential, punitive, or incidental damages arising from or relating to use of the service or inability to use it, including, without limitation:
- Loss of profits, business opportunities, or goodwill
- Data loss, corruption, or unavailability
- Property damages that are not the direct result of an act of Shield itself
- Actions, omissions, or decisions of your contacts, of nearby users, or of third parties processing data on behalf of the service
- Delay or non-arrival of responders, even if caused by a malfunction in the service
Shield's maximum aggregate liability to any single user, on any cause of action, shall not exceed the amount that user paid us in the 12 months preceding the event giving rise to the cause of action (and in the absence of payment, shall not exceed NIS 100).
Nothing in this section limits Shield's liability where the law does not permit limitation. In particular, §5(b) of the Standard Contracts Law prohibits limitation of liability for bodily injury or willful misconduct; the Consumer Protection Law prohibits further limitations in consumer transactions. Every limitation in this section is to be read as subject to these provisions and construed so as to preserve maximal validity for those limitations that may lawfully be imposed.
15. Indemnification
You agree to indemnify Shield and its officers and employees (to the extent they exist) for any claim, demand, damage, expense, or loss, including reasonable attorneys' fees, arising from or related to:
- Your use of the service in violation of these Terms or applicable law
- Your violation of third-party rights
- Content you uploaded or sent through the service
- False alerts you triggered, including any charges generated by emergency services dispatched on the basis of those alerts
- Claims by a third party after you arrived to respond to their incident
16. Suspension and account closure
By you: you may close your account at any time via app settings (Settings → Account → Delete Account). See the Privacy Policy for details on the deletion process.
By us: we may suspend or close your account, block access to the service, or restrict certain features, if we find a breach of terms, repeated false alerts, suspicion of fraud, or risk to other users. As a rule, we will give advance notice and an opportunity to remedy the breach, unless serious circumstances justify immediate action.
17. Changes to the terms
We may update the Terms from time to time. A material change will be notified to you at least 30 days in advance, by email, in-app notice, or a prominent notice on the site. Continued use of the service after the change takes effect constitutes acceptance of the update. If you do not agree, you may close your account before the change takes effect.
The last-updated date appears at the top of this document.
18. Governing law and jurisdiction
These Terms and the relationship between you and Shield are governed solely by Israeli law. Exclusive jurisdiction over any dispute arising from these Terms, the service, or any aspect related to them is vested in the competent court of Tel Aviv-Yafo, with mutual waiver of any forum non conveniens claim.
19. General provisions
Entire agreement
These Terms, together with the Privacy Policy and the Important Safety Notice you confirmed at signup, constitute the complete and exclusive agreement between you and Shield regarding the service.
No waiver
If we do not enforce any provision of the Terms, this shall not be considered a waiver of that provision and shall not prevent us from enforcing it at a later time.
Severability
If any provision is held invalid or unenforceable, the remaining provisions shall remain in effect, and the problematic provision shall be interpreted as closely as possible to the parties' intent while complying with the law.
Assignment
You may not assign rights or obligations under these Terms to any third party. Shield may assign its rights and obligations to an affiliated company or as part of a merger, acquisition, or asset sale, provided that your material rights are not impaired.
Binding language
These Terms are signed in Hebrew. Any translation into English or any other language is provided for your convenience only. In case of any inconsistency between versions, the Hebrew version controls.
20. Contact us
For any inquiry regarding these Terms, use our contact page.